Ed couldn’t be a bigger fan of print magazines (does he really need to prove himself here?!), but he also lives in the real world. Print magazines are in crisis and the opportunities for experienced editors are dwindling. Yet, at the same time, the field of content marketing (aka “branded content”) is expanding at a dizzying rate. Large media companies like the New York Times, Conde Nast, Hearst, and Time Inc all have their own content “studios”; independent marketing agencies like Manifest and Imagination are growing; and big (and small) brands — think Etsy, Mattel, Estee Lauder, Johnson & Johnson — have already built or are creating their own in-house content divisions.
Guess who is most qualified for these decent-paying, relatively secure gigs? You! Yes, you: The magazine editor with journalistic integrity, a nose for trends, and a talent for creating high-bar content. You just need to be schooled in the industry’s lingo, corporate culture, and the other differences in the creation process so you can talk the talk at a potential job interview — or heck, at your next internal marketing meeting.
Ed2010’s here to help with a new class: Ed Grad School: “Content Marketing for Magazine Editors” May TK from 6:30 to 8:30 in midtown Manhattan. The class will be taught by TK with TK bio. The cost is $225. Seats are limited due to classroom size and are restricted to magazine editors with at least five years of staff experience. Sign up now. (Exact location will be shared upon registration.)
Signups to come! Hang tight.
NOTE: This is the first class in a new series that Ed is launching called Ed Grad School where he will offer classes and workshops for mid-to-senior level writers, editors, and other content creators. You must have at least 5 years full-time magazine editorial staff experience to take this class.
Questions? Email Chandra@ed2010.com