By Heather Taylor
ICYMI, dating app Bumble recently launched Bumble Bizz, a new in-app mode where ambitious gals (and guys) can network and build valuable professional connections. Whether you’re an EA or an EIC, editorial goal-getters can totally benefit from using this app. Ready to have some thoughtful career conversations? Here’s what you need to know.
You’ll be able to make real-life connections.
First, you’ll need to create a digital résumé that includes details about your work experience, education, and opportunities you’re seeking. Upload your headshot and geo-tag your location so you can connect with other pros in your area. Then, it’s time to start swiping. Whether you’re on the hunt for a mentor or a business partner, swipe right on any profile that interests you. If you both prove to be a match, a pop-up screen will give you the heads up.
The setup may remind you of LinkedIn, but the two sites have different goals. Whitney Wolfe Herd, founder of Bumble, explained in an interview with Vogue.com that Bumble Bizz isn’t competing with the networking platform. “We’re trying to give you access to people right here, right now around you, hyper-relevant to you, and create real-life connections,” she said.
Ladies lead the discussion.
Traditional networking tends to be masculine, and can often make women feel nervous rather than empowered, Wolfe Herd noted. But Bumble famously sets itself apart from other dating apps by letting women make the first move. Likewise, Bumble Bizz gives female professionals the chance to start the conversation, unlike other networking sites where messaging is less encouraged. By putting women in control, Bumble Bizz gives them the ability to confidently reach out to other like-minded individuals.
It’s all about equal opportunity.
There’s a certain level of “expectations versus reality” that plays out in the dating world. You’ve probably heard stories about people looking for a specific “type” who end up with someone totally different. Similarly, your dream job might be at a company you’d never considered. Anything could happen once you start networking with professionals and discovering more about their companies.
That’s why Bumble Bizz has taken steps to allow everyone the chance to connect, like leaving ages out of user bios. Where you live shouldn’t matter either, as the app is already available in the United States, Canada, United Kingdom, France, and Germany. Even famous faces like Karlie Kloss and Fergie have profiles to search for talent. Bumble Bizz may be less than six months old, but it’s committed to creating opportunity and empowering users to achieve their goals. Now that’s the kind of networking that deserves great buzz!
Heather Taylor is a former entertainment writer turned brand mascot aficionado (and head writer) for Advertising Week’s Icon Blog. She shares her thoughts on pop culture at HelloGiggles and has been published in Brit + Co, The Drum, and BettyConfidential. Chat with her on Twitter @howveryheather.