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What Editors Are Hopeful for in the New Year 2022

Welcome to 2022. The last two years have been tough going for editorial folk (not to mention the rest of human kind). Advertising plummeted and job opportunities dwindled. But as we learned in our 2021 Editorial Hiring Report things are looking up. And those who took our survey are hopeful that the trend will continue. We asked, What are you hopeful for in 2022? The answers ranged from specific market predictions and affirmations of current trends to emotional fingers-crossed wishes:

“I hope the great resignation will inspire employers to pay better and establish/respect a better work/life balance.”

“[I’m] hopeful to see more flexibility as we all figure out what return-to-office life will look like. I’m a working mom, and I hated my pre-Covid schedule — I never want to go back.”

“A return to really telling stories and focusing on quality over quantity.”   

“More remote roles where applicants can work ANYWHERE, not just in NYC/LA/SF.”

“There are more roles in content marketing now than ever, and they’re starting to be more diverse. The job descriptions are different based on the company, so it feels like the field of content marketing is becoming more dynamic.”

“Brands don’t have to be sold on the value of a dedicated content/editorial lead [editor]. More and more, they are being bought in!”

“The continued wave of unionization for media workers.”

“I’m feeling hopeful because I finally see how much work is out there. Content is still huge even if traditional editorial is a mess. It took some time but I’ve finally crossed the rubicon and accepted that traditional editorial is just not all it’s cracked up to be, and there’s plenty of money and satisfaction to be found outside of it.”

“I hope the current trend towards investing in people with an editorial background continues. The company that just hired me was specifically looking for candidates with this background across a variety of non-editorial, content marketing roles.”

“The vast array of opportunities in digital!”

“I’m very grateful that workplace bullying and prejudice are being addressed, making for more inclusive, supportive opportunities.”

“What excites me—and what I hope catches on—is that there are huge opportunities in content creation and storytelling; they just aren’t in the traditional media companies we’ve come to sweat and revere. Their time is done, and the fact is, they cannot offer real growth, competitive salaries, or work-life balance anymore—but other industries and markets are stepping up that can.” 

“People are starting to value curated content. that’s EXACTLY what magazine makers do … and signs of investment in GOOD content, not just fast trash.”

“More opportunities where creativity is as important as strategy. The right brain being considered as much as the left.”

“I’ve been really encouraged by the success subscriptions have had and the brands that have started their own magazines/publications (I’m still die-hard for print) over the last year and a half and I would love to see more!”

“I am hopeful that rates increase and journalists are respected more for their work. There are companies that value editors and writers, which shows through their freelancer rates, but the large media companies that should value journalists the most are the ones that pay the worst.” 

“I’m happy with the energy bubbling up in the job market right now. We’ve all certainly seen much more fallow times. Here’s hoping it continues into 2022!”

 


Chandra Turner is founder and CEO of Ed2010 and Talent Fairy. She is a talent recruiter specializing in content and editorial roles. She also offers personalized career coaching for media professionals at all stages of their career. 

 

Photo by Dayne Topkin on Unsplash

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