In The Talent Fairy’s Editorial Hiring Report we found that the #1 challenge for editors pivoting out of traditional media was learning the language of corporate America and digital marketing. We asked our community to provide the terms that tripped them up and created this resource guide for you when you make your pivot. Is there a term we missed? Email [email protected] and we’ll make sure it’s defined.
Agile – Agile project management is an iterative approach to managing software development projects that focuses on continuous releases and incorporating customer feedback with every iteration.
AOR – agency of record or area of responsibility
AOV – average order value
BAU – business as usual
BOD – board of directors
BOFU – bottom of funnel (see Funnel)
B2B Business-to-Business
B2C Busines-to-Consumer
CTA – call to action
CAC – customer acquisition cost
CLTV – customer lifetime value
CSAT – customer satisfaction
CPA – cost per acquisition
CPC – cost per click
CPV – cost per view
CPPV – cost per page view
CTR – click through rate
CTOR – click through open rate
CVR – conversion rate
Deliverable – anything you create as part of a project / campaign that is delivered to the client as part of your scope of work (SOW)
EBITDA – earnings before interest, taxes, depreciation, and amortization (essentially profit)
GA – generally available
EAT – expertise, authoritativeness, and trustworthiness; for SEO
EEAT – the extra “E” is experience
ERG – employee resource group
Deck – powerpoint other other presentation
DOF – document on file
Funnel – the customer journey from awareness to point of purchase (see TOFU, MOFU, BOFU)
KPI – key performance indicator
FPO – for placement only (think: TK)
FY – fiscal year
LTV – lifetime value
LOI – letter of intent
HOK – hands on keyboard; meaning time you do work vs attending meetings
IAT – integrated agency team
ICP: Ideal customer profile
IO – insertion order
MVP – minimum viable product
NPS – Net Promoter Score
M – thousands
MOFU – middle of funnel
MLR: medical /legal regulatory review
MM – millions
MQL – marketing qualified leads
OKR – objective and key results
POC – proof of concept / also: people of color and point of contact!
PDP – product detail page
PLP – product listings page
PRD – product requirements document
RPE – revenue per email
ROAS – return on ad spend
ROI – return on investment
UGC – user-generated content
TAM – total addressable / available market
TOFU – top of funnel
TOS – time on site
RFP – request for proposal
SaaS – software as a service
Scrum- a way to get things done as a team in small pieces at a time, with continuous experimentation and feedback loops along the way to learn and improve as you go. Scrum helps people and teams deliver value incrementally in a collaborative way. .
SAM – serviceable available market
SEM – search engine marketing
SOM – serviceable obtainable market
SME – subject matter expert
SOP – standard operating procedure
SOW – statement of work; also: scope of work
Sprint – project timeline for a product / engineering team
Spike – task created by product / engineering team to understand a project’s scope
SQL – sales qualified leads
Stakeholder – anyone who has a vested interest in the project / work at hand
S&D – surprise and delight
Retro – retrospective; reviewing how a project went (think: post-mortem)
UX – user experience
UVP – unique value proposition
VAP – video articles page
Wireframe – A wireframe is a layout of a web page that demonstrates what interface elements will exist on key pages. It is a critical part of the interaction design process.
YOY – year over year
Chandra Turner is founder of The Talent Fairy, a boutique recruiting agency that specializes in editorial talent. Subscribe to her Substack for more insights and trends about the editorial job market.
Psst! Take this year’s Editorial Hiring Report survey. At the end you will have the opportunity to add yourself to the Talent Fairy’s talent database to be considered for future roles.
The Future of Editorial is “Editorial”